If you are anything like me (and my kids) you get frustrated by charging cords that fray and tear, especially since they

This cord is, first of all, long! I bought one recently that would not reach from the outlet to the desk, which is a pain! At 1 meter (about 3.3 feet) long, this cord is definitely a great length. Next, I noticed how flexible the cord is; the nylon braided cord is both strong, but very malleable, so it seems like it will withstand coiling and bending. It won't get dry and brittle like plastic does in the heat and cold if it is left in the car!!
The cord ends in reinforced, pliant plugs. The area that always breaks -- just before the lightning plug -- is strong and easy to grasp, as is the USB end. They are, according to the site, reinforced, so they should be stronger than the classic iPhone charging cord.

Of course, most importantly, the cord works with iPhones and iPads, unlike some non-Apple cords. It is "certified by the developer to meet Apple performance standards". It's not faster than any other, but it works!
- are so expensive
- always break at the worst time

This cord is, first of all, long! I bought one recently that would not reach from the outlet to the desk, which is a pain! At 1 meter (about 3.3 feet) long, this cord is definitely a great length. Next, I noticed how flexible the cord is; the nylon braided cord is both strong, but very malleable, so it seems like it will withstand coiling and bending. It won't get dry and brittle like plastic does in the heat and cold if it is left in the car!!
The cord ends in reinforced, pliant plugs. The area that always breaks -- just before the lightning plug -- is strong and easy to grasp, as is the USB end. They are, according to the site, reinforced, so they should be stronger than the classic iPhone charging cord. 
Of course, most importantly, the cord works with iPhones and iPads, unlike some non-Apple cords. It is "certified by the developer to meet Apple performance standards". It's not faster than any other, but it works!
I only had a couple of weeks to use this cord, and I cannot say how long it will last without testing for a much longer time. However, judging by feel and appearances, this cord will hopefully outlast the skinny white cords that cost so much! And if it doesn't, there is a 30-day money back guarantee, and a 1-year warranty from the company.
I bought this cord through U.S. Gift Giant, at https://www.pinterest.com/pin/398005685818136027
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